Asian Enterprise : The Voice of Asian Pacific Americans

Asian Enterprise (AE) is published monthly and distributed to the Asian Pacific American business community through subscription and rack sales at selected Barnes & Noble bookstores and Tower Record, as well as other fine bookstores across America. It was founded to become the information source for the growing number of independent Asian Pacific American entrepreneurs throughout the United States.

AE is lively and graphically attractive. It focuses its editorials on women and minorities in business, certification policies and procedures, access to small business programs for subcontractors, the fiscal and business impacts of public activity, as well as the educational and cultural issues of special concern to the Asian Pacific American business community. AE has become the voice of our business community to public policy makers, Corporate America and the 33,000 others who read it!

A Sizable Market with High Potential

The ever-growing Asian American population in the United States and their increased economic power has created a lucrative market for many industries for more than a decade. Apart from the consumer market, Asian American-owned small business also grow in a rapid rate which surpassed the non-minority Americans' and other minority groups in terms of both the number of firms and annual receipts.

Diverse in Level of Assimilation and Ethnicity

Although geographically, this target market is very convergent, ethnically and culturally, this "group" is in fact, quite diverse. The ethnic groups who own most businesses in the United States are (i) Chinese, (ii) Korean, (iii) Filipino, (iv) Japanese, (v) Vietnamese, and (vI) Asian Indian..